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Global Marketing Scholar Offers Insight into Local Consumer Behavior
Drawing on decades of cross-cultural experience, Lars Bergkvist explores how context shapes consumer decisions and helps businesses and students navigate a rapidly evolving global marketplace World and Societies
NYUAD Explains
NYUAD Explains is a series of short, insightful videos about us and the world we live in. Topics are explained by NYU Abu Dhabi researchers.
In the News
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From Egypt's High Dam to the Baghdad Gymnasium, Ala Younis maps history and power in Abu Dhabi show
Past of a Temporal Universe is running at the NYUAD Art Gallery until January 18.
The National | October 06, 2025 -
Automation, robotics, digital twins drive smart future of rail networks
Under its memorandum of understanding with Etihad Rail, NYUAD has developed autonomous robots for inspection and asset management, according to research scientist Nikolaos Evangeliou.
Aletihad | October 03, 2025 -
Is speaking in Arabic losing ground with young Arabs?
In many Middle Eastern homes across the UAE, conversations start and end with the same anxious question: “Are the children learning Arabic? How is their Arabic? Do you know any good Arabic language tutors?” This isn’t just about language proficiency, it’s about preserving identity, memory and connection.
The National | October 03, 2025 -
How countries have joined forces to avoid star wars as US and China race to the Moon
UAE leads efforts for cosmic co-operation as Nasa sets sights on lunar mission next year
The National | October 02, 2025
Contact
Maisoon Mubarak
Assistant Director of Media Relations and Communications
Email: maisoon.mubarak@nyu.edu
Assistant Director of Media Relations and Communications
Email: maisoon.mubarak@nyu.edu