Global Sports Leadership Certificate

The Global Sports Leadership Certificate offered by Torch at NYUAD in collaboration with the NYU SPS Preston Robert Tisch Institute for Global Sport is a four-module certificate program that is completed in just 12 months, beginning in September each year. This certificate is designed for busy professionals through the convenience of online study with the ability to network in person.

Students in the program acquire comprehensive knowledge and critical skills in key facets of sports business, with a focus on international sports management. Courses familiarize students with sports digital media and marketing; sports analytics and data; event planning and promotion for global sports events; international sports law; and sports finance, economics, and revenue strategies.

Program Dates

Module Date Type
Module One: Olympic and Global Events I September 2024 Online
Module Two: Olympic and Global Events II January 13-17, 2025 In-person
Module Three: Seminar in Sports Leadership I April 2025 In-person
Module Four: Seminar in Sports Leadership II June 2025 Online


Olympic and Global Events — Modules One and Two

Modules one and two provide students with a comprehensive knowledge of the Olympic Movement, the Olympic and Paralympic Games, and other global sport mega-events such as the FIFA World Cup, including Qatar 2022 and the Saudi Arabia 2034 bid, the 2019 Special Olympics World Games, and more. The course allows students to understand and critically analyze topics such as Olympic and international sport governance structures, bidding on and hosting sport mega-events, the perspectives of stakeholders such as athletes, parents, coaches, media, and sponsors, the concepts of legacy and sustainability, and the social and environmental consequences of these mega-events.

Sports Leadership — Modules Three and Four

Modules three and four are focused on the role of leadership in sports organizations. The course reviews contemporary leadership theories, models, and styles as applied to sports. There is an emphasis on leadership in the context of social systems, such as servant leadership, distributed leadership, transformational leadership, and global leadership. 

We will explore leadership in the context of a functioning culture within an organization, and the formation of effective strategies and techniques in the workplace. Additionally, students will be exposed to current and emerging trends in the sports industry, including how they have contributed to rapid growth in the sporting landscape in the Middle East, and will be called upon to utilize critical thinking and analytical skills to understand, evaluate, and analyze leading executives and current and emerging trends in the sports industry. Attention is given to developing knowledge about accomplishing results through people, leading change, and ethical behavior. Students will have the opportunity to reflect and refine their personal leadership insight and skills to advance their leadership profile.

The development of the Global Sports Leadership Certificate in Abu Dhabi supports the strategic objectives of the Emirate and the implementation of its long-term strategy for sport. The opportunity to increase the quantity and quality of local leaders in public and private sport is paramount to growing sports participation in education and the community. This will in turn increase the number of events which deliver a local impact and support the growth of the athlete talent pool.

Ross Baxter, Sports Division Manager, Department of Community Development


Daniel G Kelly II, Clinical Professor, Preston Robert Tisch Institute for Global Sport, NYU School of Professional Studies (SPS)

Dr. Daniel Kelly II joined the Preston Robert Tisch Institute for Global Sport at New York University’s School of Professional Studies (SPS) as the Academic Director of Graduate Programs and Clinical Assistant Professor, as of August 2019. Daniel was formerly the Faculty Director and Associate Professor of the Practice for the Sports Industry Management Program at Georgetown University (DC). Additionally, Daniel was the Associate Professor and Director of Sport Management at Wilmington College (Ohio, US). Prior to that, he taught at DeSales University (Pennsylvania, US). Daniel holds a PhD in Sport Management from The Ohio State University in Columbus, Ohio, and an MS in Sport Studies, and BS in Business Management from the Richard T. Farmer School of Business at Miami University in Oxford, Ohio.

In addition to his academic pursuits, Dr. Kelly has consulted on strategic leadership and global business initiatives with FC Barcelona’s Barca Innovation Hub (Spain), River Plate University Institute (Argentina), and Superliga (Argentina). Also, Daniel served as the academic lead for the Josoor Institute’s (Qatar) Football and Sport Management diploma program in preparation for the 2022 FIFA World Cup. Further, Daniel has organized Executive Education and Custom Programming for emerging leaders at the National Football League (NFL). Lastly, Daniel currently serves on the Board of Commissioners for the Commission on Sport Management Accreditation (COSMA).


Contact us to discuss customized programs for your organization.

Torch at NYUAD

Phone: +971-2-628-7643