Goffredo Puccetti

Associate Professor of Practice of Visual Arts Affiliation: NYU Abu Dhabi
Education: Laurea cum Laude in Italian Literature and Art History from the University of Rome 'La Sapienza'; Graphic Designer Diploma with honors from the Centrostudi Comunicazione Enrico Cogno & Associati of Rome, Italy.

Research Areas: corporate identity, branding, visual communications

Goffredo Puccetti is an Associate Professor of Practice and Director of the A&H Visual Design Lab at NYUAD. His area of expertise is in corporate identity and branding. His main interests are in the interactions of visual communications with policy-making processes. Prior to joining NYUAD in 2011, he worked in Italy, the UK, and France for international clients such as Axa, Louvre, Mars, NTT, Pirelli, Pyrex, and Samick Music Corp.

The first faculty of Visual Design at NYUAD, he has designed courses on topics such as Cross-cultural design, Calligraphy and Type Design, Brand Identity, Wayfinding, and inclusive design.

Puccetti collaborates with the philosopher Roberto Casati (Institut Nicod, Paris) on an ongoing design observatory: http://www.designerrands.com/.  In 2016 they led a team of students from NYUAD on the top of the Burj Khalifa to film the first instructional time-lapse video of the building's shadow to show the earth's rotation.

He has received international accolades for logo design, such as the Wolda - World of Logos Awards (2017, 2018, 2020, 2022), MarCom Awards, and B2BEurope Awards.

With his wife, Francesca Bizzarri, he wrote the bilingual play The Acting Class/La Lezione di Teatro, which premiered at NYU Arts Center in 2019, and the show La Divina Coppia staged at Dubai Expo 2021 and Sharjah Book Fair 2022.

He is a motorcycle enthusiast and author of a bestseller book on Moto Guzzi, published by Mondadori in 2007.

Courses Taught