External Relations

External Relations at NYU Abu Dhabi facilitate communication, connection, and engagement within and beyond the University community.

We help students, faculty, researchers, and staff to tell their stories, execute events, and engage with the community beyond our campus through three key functions: Public Affairs and Communications, Commercial and University Events, and Community Engagement.  

Our purpose is to strengthen and enhance the NYU Abu Dhabi reputation and brand while advancing the university’s strategic mission and vision.

We share the NYU Abu Dhabi story through targeted engagement with diverse audiences including colleagues across the global network, community groups, government, business, the general public, and the media. 

Through compelling internal and external communications, ceremonies and events, supporting external partners and programs, and purposeful connections with the community, each area is helping to foster greater awareness and engagement, advancing NYU Abu Dhabi’s reach and relationships locally and globally.

Leader Profile

Martin Mbugua
Associate Vice Chancellor, External Relations


Martin Mbugua leads the Office of External Relations in articulating and defining the unique distinctiveness of NYU Abu Dhabi, raising the University's profile as a new model of higher education, and fostering its reputation globally. Martin joined NYUAD in 2021 with over 20 years of experience in the development and implementation of strategic communications and marketing plans, media and external relations, internal communications, brand management, and journalism. He previously worked in communications and marketing at institutions of higher learning, including Princeton University, Carnegie Mellon University, and Skidmore College. Prior to that he was a reporter for the New York Daily News and other publications

Key People

Strategic Communications

Reem Fekri
Associate Director, Public Affairs

Strategic Engagement

Humaid Alhammadi
Assistant Director, Strategic Engagement