The Office of External Relations at NYU Abu Dhabi develops, shapes and oversees communications, connection, and engagement within and beyond campus, to enhance the University’s reputation and advance its mission and vision. The Office manages internal and external communications, strategic and community engagement, news and media relations, brand experience and creative, news and content development, digital communication solutions, digital engagement and marketing, internal communications, and University events. It also provides strategic communications support for all offices and departments.
Martin Mbugua leads the Office of External Relations in articulating and defining the unique distinctiveness of NYU Abu Dhabi, raising the University's profile as a new model of higher education, and fostering its reputation globally. Martin joined NYUAD in 2021 with over 20 years of experience in the development and implementation of strategic communications and marketing plans, media and external relations, internal communications, brand management, and journalism. He previously worked in communications and marketing at institutions of higher learning, including Princeton University, Carnegie Mellon University, and Skidmore College. Prior to that he was a reporter for the New York Daily News and other publications.