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The Applied Interactive Media (AIM) Lab is a research group that works across diverse facets of neurohaptics, cognitive haptic interaction, and brain-machine interfaces. Using electroencephalography (EEG) alongside machine learning and novel haptic devices, the lab investigates how the brain encodes touch and how that understanding can inform the design of systems that sense, interpret, and deliver meaningful tactile experiences. Applications include biofeedback, neurorehabilitation, and medical training and education.