startAD's very own Incubator Program Manager, Frunzik Voskanyan, will take you through the challenging but rewarding journey of reaching your customers using various channels and methods, proven to be effective and efficient. The session will cover the methods of market segmentation, understanding the target customers’ purchasing decision-making cycle, and learn about customers’ lifetime value and acquisition cost which are highly essential for developing a scalable and repeatable go to market strategy.

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