Are entrepreneurs bold visionaries who make their dreams a reality or bean counters who test and adjust details to fit their customer’s needs? Unfortunately, both approaches have unacceptable failure rates. Flashpoint has embarked on a different approach, Startup Engineering™, a unique methodology for discovering authentic demand and building successful companies. In this approach, technology entrepreneurs and innovation teams from large companies work in “negative space” to discover what customers cannot avoid and what they themselves must become.

Simultaneous Arabic translation will be provided.


Merrick Furst Founder, Flashpoint@GT; Distinguished Professor of ComputingGeorgia Institute of Technology

Matt Chanoff Co-founder, Flashpoint@GT; Co-director, Profounder LLC


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