Brand Experience and Creative

The brand experience and creative unit provides guidance on design and user experience best practice and use of the NYU Abu Dhabi visual identity. They ensure the proper use of the NYU Abu Dhabi brand on all collateral by working with colleagues across the University to produce appealing, effective, and outstanding design, and user experience solutions for a variety of needs.

  • Sara Frampton — Associate Director, Brand Experience and Creative 
  • Sabera Chowdhury — Assistant Director, User Experience and Process Improvement
  • Arwa Aljneibi — Graphic Designer 
  • Maryam Nouraldini — Graphic Designer 

Digital Engagement and Marketing

The digital engagement and marketing unit are responsible for building and maintaining websites and their content, and creating and managing campaigns that target internal and external audiences across all channels. They refine digital communications and content marketing plans that target a range of audiences across all channels.

  • Abigail Kelly — Associate Director, Digital Engagement and Marketing
  • Janice Liu — Digital Content Manager
  • Jill Owens — Web Communications Manager
  • Zahara Velji — Web Communications Manager

News and Content Development

The news and content development unit is responsible for writing, visually documenting, and crafting stories about the University, its community, and academic mission. This unit helps to take ideas, activities, or achievements and publicize them to the wider community and external audiences through a variety of mediums.

  • Naser Al Wasmi — Managing Editor 
  • Saleh Alhalabi — Visual Content Specialist
  • Deepthi Unnikrishnan — Video Production Manager

Internal Communications

The internal communications unit manages the messaging and promotion of materials to the NYU Abu Dhabi community (students, staff, faculty, and campus residents). This includes the intranet, student portal, digital signage, and newsletters. The unit is responsible for priority communications and they oversee communications managed by University departments and divisions.

  • Kholoud Al Shamsi — Internal Communications Coordinator 
  • Muhimma Alriyami — Internal Communications Coordinator

Media and Communications

The media and communications unit works with a range of stakeholders across the University to devise and implement media communications strategies locally and internationally. They promote NYU Abu Dhabi’s news, events, initiatives, and research, and more. The unit handles all media inquiries and requests, provides media training, and works with colleagues on priority communications and the translation of these key messages.

  • Maisoon Mubarak — Assistant Director, Media and Communications
  • Furat Al-Samaraie — Translator 

Strategic Communications

The strategic communications unit manages internal and external strategic and executive communications for NYU Abu Dhabi. From identifying thought leadership opportunities to issues management across the University, the unit takes a proactive, strategic approach to communications while amplifying the mission and vision of the University.

  • Farah Shamma — Assistant Director, Strategic Communications

Community and Strategic Engagement

The community and strategic engagement unit creates, builds, and develops holistic relationships and strategic initiatives between NYU Abu Dhabi and the external community, with both organizations and individuals. They work to build sustainable engagements and enhance the presence of NYU Abu Dhabi in the region with the overall goal of contributing to the relevant ecosystems of the UAE.

  • Tracy Lavin — Director, Community Engagement
  • Humaid Alhammadi — Assistant Director, Strategic Engagement
  • Fatima Alhosani — Administration Coordinator
  • Maryam Alsaffar — Graduate Fellow 

University and Commercial Events

The university and commercial events unit serves as the one-stop shop for internal and non-NYU Abu Dhabi events and programs on campus. They support university or commercial events and assist with resources and scheduling.

  • Guneet Sarang — Director, University and Commercial Events
  • Grace Dumancas — Events Assistant
  • Ezgi Konuk — Events and Business Initiatives Manager
  • Stephanie Pujol — Commercial Events Manager

Online Services and Applications

  • Olana Samuel Olana — Assistant Director, Product and Service Management
  • Jibril Salad — Solutions Architect
  • Yanjun Hu — Frontend Developer
  • Dominika Kunka — Administrative Coordinator, CRM