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Adjunct Lecturer of Social Research and Public Policy Affiliation: NYU Abu Dhabi
Education: PhD Institut d’Etudes Politiques de Paris, France
Research Areas: product innovation, design thinking, behavioral change, social marketing
Silviu Matei is a marketing and opinion research professional.
With a PhD in political science from Institut d'Etudes Politiques de Paris, he started his career doing electoral and political behavior research for parties and leaders in Romania.
He then moved his focus on marketing research, advising clients of TNS Kantar and, more recently, of YouGov. He worked across geographies (Europe, MENA, South Asia), methodologies (face-to-face, telephonic, online, mobile) and industry sectors. More recently, he focused on finance, telecoms and fintech clients across the Middle East and Africa.
Some of the topics Silviu is very passionate about is product innovation and design thinking, behavioral change and social marketing, blockchains and the implications for the social contract.