Public Affairs and Communications

Public Affairs and Communications work proactively to shape compelling narrative, raise awareness of the University, showcase the achievements and innovation of faculty and students, support major University initiatives, and advance the strategic goals of NYU Abu Dhabi while contributing to global dialogue. Public Affairs aims to enhance communications and relationships with diverse external audiences through storytelling, media outreach, design, and multimedia.

Public Affairs and Communications offer a range of creative services and strategies to amplify stories across a variety of communications channels.


  • Digital communications: dynamic multimedia storytelling through the University’s digital communications channels;
  • News and media relations: media outreach, message development, thought leadership opportunities;
  • Executive and internal communications: supporting University stakeholders to communicate effectively within the community;
  • Design: user experience, digital and graphic design to support University priorities, events, and publications;
  • University brand: visual identity, and editorial guidelines;
  • Online services and applications: agile digital transformation, empowering progress via technology, innovation, and bimodal capabilities

Recruitment for Senior Director, Public Affairs and Communications is underway.

Key People

Joseph Maxwell

Director, Online Services and IT Applications

Reem Al Fekri

Associate Director, Public Affairs

Sara Frampton

Associate Director, Brand Experience

Abigail Kelly

Associate Director, Digital Communications