New York University Abu Dhabi (NYUAD) seeks to appoint an Associate Director, Marketing & Communications reporting to the Senior Director, Marketing & Communications.
The Associate Director is a locally based representative of the Enrollment Management Marketing & Communications team who drives strategic marketing plans for NYU Abu Dhabi and furthers the primary goal of attracting and enrolling future students. The successful candidate is an independent and critical thinker with experience in leading data-driven, marketing strategies across a wide-variety of channels – print, digital, paid media, PR, and social media.
The Associate Director will report to the marketing team in New York and will liaise with the NYUAD Public Affairs team, and the NYUAD Admissions office in Abu Dhabi, ensuring that communications plans are well-integrated and support both UAE-specific outreach, MENA-region outreach, as well as NYUAD’s global outreach. The person in this position will supervise a small staff in Abu Dhabi, and will oversee all research, proofing, and testing of colleagues and direct reports working on NYUAD communications efforts.
Develop and drive marketing and communications strategy for NYUAD
Build relationships with key NYUAD campus partners in order to source stories for marketing materials, particularly NYUAD Public Affairs, Campus Life, and Alumni Relations
Communicate marketing plans, strategy, and outcomes to internal partners
Partner with research firm and in-house research team to conduct ongoing market analysis in order to inform strategies, channels and messaging
Generate campaigns to raise awareness for NYUAD among key influencers, including parents and high school counselors
Manage annual NYUAD marketing budget
Lead all paid media campaigns and lead generation strategies
Oversee all paid media campaigns that segment for US, international, and UAE students. Advertising includes print, SEM, social media, and display Network.
Partner with Marketing & Communications team in New York on all student search campaigns to increase quality leads for NYUAD.
Oversee broad spectrum of NYUAD Marketing Initiatives
In partnership with NYUAD Admissions, the Assistant Director and Marketing and Communications team in New York, develop marketing materials and events to serve the global NYUAD admissions outreach team
Oversee research, writing, proofing and testing of colleagues and direct reports on all NYUAD marketing efforts
Bachelor’s degree, preferably in communications or related field
Master’s degree in marketing or related field
5+ years marketing, and communications experience, preferably relating to higher education
Superior written, oral, and interpersonal communications skills in English
Demonstrated ability to effectively organize and manage multiple projects and priorities
Proven ability to work collaboratively and effectively with and across teams and to function well in a larger and global environment
Results and detail oriented, highly organized and creative self-starter
Ability to set goals and easily adapt to changing demands
Ability to work some evenings and weekends as required by admissions events
Experience with developing and implementing integrated marketing strategies in a higher education context.
Experience in market research and data analysis
Experience in developing and executing creative marketing campaigns across multiple channels
Demonstrated success in delivering innovative and targeted marketing campaigns that generate results
Experience with the local (UAE) market
Written, oral and interpersonal communication skills in Arabic
NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.