Associate Director, Marketing & Communications

Job Number
2019-6682
Posting Date
September 23, 2019

Position Summary

UAE Nationals are encouraged to apply

New York University Abu Dhabi (NYUAD) seeks to appoint an Associate Director, Marketing and Communications to join the Admissions department.

The Associate Director is a locally based representative of the Enrollment Management Marketing & Communications team who drives strategic marketing plans for NYU Abu Dhabi and furthers the primary goal of attracting and enrolling future students. The successful candidate is an independent and critical thinker with experience in leading data-driven, marketing strategies across a wide-variety of channels – print, digital, paid media, PR, and social media.

The Associate Director will report to the marketing team in New York and will liaise with the NYUAD Public Affairs team, and the NYUAD Admissions office in Abu Dhabi, ensuring that communications plans are well-integrated and support both UAE-specific outreach, MENA-region outreach, as well as NYUAD’s global outreach.  The person in this position will supervise a small staff in Abu Dhabi, and will oversee all research, proofing, and testing of colleagues and direct reports working on NYUAD communications efforts.

Key Responsibilities:

  • Develop and drive marketing and communications strategy for NYUAD

    • Build relationships with key NYUAD campus partners in order to source stories for marketing materials, particularly NYUAD Public Affairs, Campus Life, and Alumni Relations
    • Communicate marketing plans, strategy, and outcomes to internal partners
    • Partner with research firm and in-house research team to conduct ongoing market analysis in order to inform strategies, channels and messaging
    • Generate campaigns to raise awareness for NYUAD among key influencers, including parents and high school counselors
    • Manage annual NYUAD marketing budget
  • Lead all paid media campaigns and lead generation strategies
    • Oversee all paid media campaigns that segment for US, international, and UAE students. Advertising includes print, SEM, social media, and display Network
    • Partner with Marketing & Communications team in New York on all student search campaigns to increase quality leads for NYUAD
  • Oversee broad spectrum of NYUAD Marketing Materials
    • In partnership with NYUAD Admissions, the Assistant Director and Marketing and Communications team in New York, develop marketing materials to serve the global NYUAD admissions outreach team
    • Oversee research, writing, proofing and testing of colleagues and direct reports on all NYUAD marketing efforts
    • Work closely with NYUAD Public Affairs and Design team to ensure consistency and alignment with editorial and visual identity guidelines
  • UAE-Specific Marketing
    • Manage all niche marketing efforts for UAE students and their influencers
    • Partner with NYUAD Public Affairs on all local marketing and public relations campaigns
    • Develop partnerships with local communities and agencies

Required Education:

  • Bachelor’s degree, preferably in communications or related field

Preferred Education:

  • Master’s degree in marketing or related field

Required Work Experience:

  • 5+ years marketing, and communications experience, preferably relating to higher education
  • Management experience

Preferred Work Experience:

  • Experience with developing and implementing integrated marketing strategies in a higher education context
  • Experience in market research and data analysis

Other Information
About NYUAD

NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.