Associate Director, Public Affairs and Communications - Public Affairs and Communications

Job Number
AD0000100578
Posting Date
October 11, 2018

About the Position

Position Summary

UAE Nationals are encouraged to apply

The Office of Public Affairs and Communications is seeking to appoint an Associate Director, Public Affairs and Communications reporting to the Executive Director, Public Affairs & Communications.

The Associate Director, Public Affairs and Communications plays an essential role in building broader awareness of NYU Abu Dhabi by increasing the visibility of the University to local and international constituencies through targeted, strategic marketing and communications activities. This position is responsible for representing NYUAD’s external communications through interaction with local and international media, as well as targeted external stakeholders; and internal communications through interaction with faculty, staff, and students.

Key Responsibilities
  • Assist in the development and implementation of comprehensive, multidisciplinary communications strategies and campaigns. Work with the Public Affairs and Communications team on all aspects of campaign development including content development, design, digital marketing strategy, and more
  • Act as a primary press liaison for through the provision of information and promotion of the University and its programs to the media
  • Build and maintain affiliations with external stakeholders and local and international media outlets to ensure effective relationships are developed with key personnel and organizations
  • Generate media coverage on other university-related events, including student events and activities
  • Support the Executive Director of Public Affairs in the advancement of NYUAD’s overall communications strategy
  • Identify and assist in managing emerging issues, and in crisis communications planning and execution as required
  • Work with the digital communications team on identifying and managing content campaigns and assist in the development and implementation of digital communications strategies across various platforms, including the University’s website
  • Be responsible for writing and producing content and assisting in the development and production of reports, publications, press releases, and media announcements
  • Produce internal and executive reports and presentations as required, tracking major NYUAD highlights for key audiences, continually reviewing tracking methods and presenting activity information to ensure best practice is maintained
  • Work with the Graphic Designer on marketing and collateral development on print and multimedia channels, and reviewing promotional materials produced by departments across the University
  • Analyze, recommend, and implement changes and improvements to communications strategies and campaigns. Use metrics to assess and report on the success of campaigns and provide recommendations for improvements and adjustments
  • Provide strategic communications counsel and assist in the development of executive communications materials for University leadership
  • Ensure integration of various communications channels and tactics for the most effective and efficient communications outcomes

Education Requirements

Essential
  • Bachelor’s degree

Experience Requirements

Essential
  • Eight to 10 years experience in communications with a minimum of three years’ experience in a similar role with a particular focus in the areas of strategic marketing management, public relations, and communications
  • Previous experience in a higher education institution highly regarded
  • Previous supervisory experience highly regarded
  • Demonstrated ability to develop and implement complex strategic communications plans, strategies, and campaigns
  • Experience providing senior level communications support and counsel and developing talking points, messaging, reports, and presentations
  • Exceptional written and oral English communication essential
  • Excellent relationship management skills with an established communication and media network in the US, UK, or other major markets
  • Exceptional time management and organizational skills with meeting set deadlines a must

About NYUAD

NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.